Yello
Backing off the “We Know Local” campaign, we wanted to ensure that the digital experience reflected that sentiment. With a search focussed design and utilizing geotargeting, we wanted to help show users the best of the local experience and connect them to it.
The project involved a redesign of their current site as well as the creation of a new app. This entailed a meet-up for a UX workshop with the clients and building out some of the best features to help users find local gems around them.
