AAA Rebrand
During a major rebrand of AAA, we got the opportunity to modernize some of their key pages within the website. We started with a dive through their current IA and recommended certain changes for easier navigation. The home page itself was broken out into focussed sections that helped users quickly find the content they wanted.
Mobile prototype | Desktop prototype
The site was handled with a mobile first mentality, most importantly, allowing AAA users to get the roadside help they need immediately, right from the home screen. For both desktop and mobile, we also introduced quick links of the most used features within the site.
