Taking a look at the existing site analytics, the obvious pain point was mobile. The majority of traffic were mobile users and they only had a desktop site. Not only that, but it was clear that the recipe detail pages had the heaviest traffic. Within the tool, we allow users to get immediate measurement conversions, large knuckle-friendly buttons to tick off steps (chances are, your fingers are covered in flour!) and larger type for baking steps as your mobile would be leaning against the backsplash.
