Lenczner Slaght: Holiday Card Writer

No one likes writing holiday cards, so we created the Holiday Card Writer, a digital greeting generator with thousands of options that made it easy and fun to create a personalized holiday card for anyone from a colleague to a significant other. Recipients could also create and send their own.

Mobile prototype  |  Desktop prototype

We created a social campaign that drove people to the Prove It website to help spread awareness around Ditch Your Resolution Day. We encouraged them to purchase participating boxes of Special K in order to partake in our giveaway. On January 17th, people could join the giveaway by scanning the barcode of their box of Special K and be entered to win a guaranteed prize. Upon scanning, we had a countdown full of encouraging messages until revealing what they’d won.

Every box was a guaranteed winner until all the prizes were claimed. Every prize was chosen to help them fight through the pain of January 17 and help them continue to Prove It. From free cereal to a Peloton, we wanted to ensure that every person got something to help them continue to Prove It.