After the initial site design was already done by Sean Perkins, I was tasked with figuring out the social side of the website. Robin Hood wanted the site to have an area where bakers could come together to discuss and share recipes and tips as well as sharing photos of their own baking. To help make the process easier for a user, I decided developing a clear icon set would help guide a user through the community section. After the design of the website was finalized I designed a new look and feel to the eNewsletters to coincide with their new site.
Agency: Leo Burnett
Client: Smucker's – Robin Hood Flour
Creative Group Head: Ian Kay
Digital Designer: Sean Perkins, Trevor Bell
Copy Writer: Jennifer Stapleford
Project Director: Cimmeron Kirk